Alcohol and the World Cup
According to a recent article posted on CNN.com, “… no alcohol would be sold at the eight stadiums which will host the tournament’s 64 matches. Alcohol will only be served in designated fan parks and other licensed venues around Doha, FIFA said in a statement.” This is not a new rule as the same applies in France, Spain, Portugal, and Scotland, where no beer is allowed in stadiums at all- if those countries can survive without a drink for 3 whole hours while watching a match, why can’t the U.S.?
Reuters covered this same story in a different light, reporting that female fans feel safe at Qatar World Cup thanks to reduced alcohol consumption. As noted in the aforementioned article, intoxication due to the overserving of alcohol at sporting events and the link between public disturbances and violence has been of great concern and we already know that several studies (just a few here, here, and here) have linked major sporting events to an increase in reports of domestic violence, “It is well known that incidences of abuse and violence increase when teams lose, but there are also more reported incidences when they win.”
Then is stands to reason, why is masculinity and sports fueled by alcohol? Al Jazeera even posed that question with their recent article, “Beer, Sport, Men: Inside the ‘Holy Trinity’ of Alcohol Marketing” which states that the link between the 3 and the violence towards women that results is truly led by the desire of the markets and the money to be made therein. Thankfully, the urge toward decoupling the worlds of alcohol and sports is on the rise, with profit motives now leaning toward inclusivity and a shift away from the more “toxic” and violent elements of the culture.
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